Petwell: A Diagnostic-First Pet Wellness Platform.
Petwell: A Diagnostic-First Pet Wellness Platform.
Petwell
Leading design for a diagnostic-
first pet wellness platform.
PRODUCT STRATEGY
START UPS
HEALTH TECH
AI Diagnostics
FOUNDING DESIGNER
About Petwell
Petwell is the first at-home diagnostics platform for pets — combining testing, care plans, and treatment delivery in one seamless experience.
Petwell is the first at-home diagnostics platform for pets — combining testing, care plans, and treatment delivery in one seamless experience.
View live site
My Work
As the first and sole designer at Petwell, I led design across brand, product, and platform, including:
Full visual identity and brand system — from logo to packaging
Petwell.ai marketing site, focused on conversion and education
Diagnostic test kit packaging for UTI, fecal, dental, and respiratory panels
AI-driven diagnostic report UI for pet parents (mobile-first)
At-home care plan UI including follow-ups, treatment, and retesting timelines
As the first and sole designer at Petwell, I led design across brand, product, and platform, including:
Full visual identity and brand system — from logo to packaging
Petwell.ai marketing site, focused on conversion and education
Diagnostic test kit packaging for UTI, fecal, dental, and respiratory panels
AI-driven diagnostic report UI for pet parents (mobile-first)
At-home care plan UI including follow-ups, treatment, and retesting timelines
My Results
Shaped the company’s identity and customer experience from zero to launch.
Helped the team raise a $1M seed round
Designed and launched diagnostic panels for 4 test types
Created a care plan UI that drives recurring treatment revenue
Built an end-to-end experience — from test kit to follow-up care
Shaped the company’s identity and customer experience from zero to launch.
Helped the team raise a $1M seed round
Designed and launched diagnostic panels for 4 test types
Created a care plan UI that drives recurring treatment revenue
Built an end-to-end experience — from test kit to follow-up care
SET FOUNDATION IN ~3 week sprint
Lights on·off